Why the Broncos preventing ticket printing is evil

Broncos embrace mobile ticketing for 2018 season

In which by “embrace mobile ticketing”, they mean they’re taking away the ability for season ticket holders to print tickets from home, requiring you to use their ticketing system to broker not only re-selling the tickets but any transfers as well.  I always love the PR spin that acts like they’re giving you something when they take something away.

One one hand, I can understand their justification for doing this, and the selling point that this will cut down on high-margin scalping and counterfeit tickets, which is all well and good, but when I heard about this policy change, I couldn’t stop thinking about two formative stories that shape my view of mobile ticketing.

  1. Back in the fall of 2017, I purchased tickets to Mumford and Sons, only available as a moble ticket. It turned out that I had to travel for work the week of the show, and tried to transfer 2 of the four tickets to my wife and the other two my friend. The ticketing system was so shoddy that it ended up taking days of attempts before I believed the transfers went through. Fast forward to the night of the concert, when I got a call from both of them stating that the tickets I transferred to my friends weren’t coming up.  So there everyone was, in line and stressed out about not being able to get in, while I was far away and essentially powerless to help them out.  The concert attendants weren’t particularly helpful, and who can blame them when they have a compounding line of people eager to get in.  We finally solved the whole problem by me re-claiming the transferred tickets, screen shooting them from my phone and texting the image over to my friend – which I should have just done, to begin with.
  2. This time the last year, the Broncos went on a massive audit of season ticket holders, establishing a newly-formed policy that they would revoke tickets to people who didn’t go to any games that year. They used the only data point that was convenient at the time – the NFL Ticket Exchange and tracking the electronic tickets. I detailed my concerns about this last year, but the bottom line was that for all practical purposes, my tickets should have been revoked and the only thing that saved me was the wherewithal of “selling” (and by selling, it was at-cost to friends and family) the tickets through the printed tickets.

Make no mistake, this is about making sure the Broncos and the NFL have the data points for all ticket transactions and can harvest the data for their own purposes, especially for retroactively enforcing policies that they just made up.  I wouldn’t be surprised after next season they’ll take tickets away from someone who wasn’t able to go, transferring the tickets to friends and family. And yes, I understand that there are fans that abuse their tickets by massively upselling them and not attending any games for years at a time. It would be fair to call their fandom into question. However, there are also many other fans that simply may have had a life event (like a birth, a sickness, a temporary job relocation) disrupt a single year of their attendance, and despite devoutly attending games for a decade before, they’re subject to the same revocation.  The Broncos have every right to do that, but it doesn’t make it a complete jerk move and fan-hostile.

Mobile ticketing ENABLES season ticket audits. I’m all for preventing scalping, but if you were serious about punishing scalpers you could send an intern out on game day, pretend to consider a scalper’s ticket and note the seat #, call the ticket holder the next day.  Sure it takes a little more work, but it punishes those who are egregiously violating your policies, rather than the low-hanging fruit of new parents that sold the tickets to their next-door neighbors.

If you go read the article and the FAQ, they’ll tout that 35% of their fans used mobile ticketing last year, conveniently forgetting that 2/3 of their other fans have never used this process.  I’d get it if 80-90% of the fanbase were using their phones to get into games, but don’t pretend they’re not trying to ram something down fans throats that they didn’t even ask for. Don’t piss on my leg and then tell me that you’re making me fire-retardant.

What about for friends who buy my tickets or if I can’t go? Now they’re all going to need TicketExchange accounts and I will basically need to handhold their app experience. Where’s the convenience in that? Now the Broncos are making their season ticket holders your front-line support for your app. I imagine that many more fans are going to have a similar experience to my Mumford and Sons story from above. Emailing tickets to my friends wasn’t a problem that needed solving.

I went back & forth on Twitter with one of their PR reps (and to their credit, they were at least responding – unlike last year), and he was quick to justify that other teams were doing this and that the NFL is moving over to this.  However, the Avalanche, Nuggets, and Rockies are still providing paper tickets with nice commemorative designs.  Even if many more teams were using this system, just because others (don’t) do it, doesn’t make it right. This is a race to the bottom for the fan experience. Commemorative tix aren’t the issue – introducing a barrier (preventing printing) to my “honest fan” experience, all to collect data to possibly punish me later on – is.

This isn’t about being a luddite or not embracing technology, this is about protecting yourself from data harvesting that is only going to be used to punish you, as the Broncos and NFL continue to squeeze blood out of turnips for their money-printing machines.

More proof that the NFL doesn’t love you back

Good news for those at the front of the Broncos’ nearly 75,000 season tickets wait list:The team is not renewing season tickets for those who didn’t attend a game in 2016

Good news everybody! The Broncos want to make sure those greedy bastard season ticket holders won’t be able to make profits off of their tickets any more!

Oh shit, we actually didn’t go to any games last year.

Granted, we sold all of our tickets at face value, to friends and family. In fact the whole time we’ve bought four tickets, two of the seats have always gone to other people. In all the years we’ve been buying tickets, we’ve never sold a ticket for more than face value, and have made every effort to avoid selling them to fans of the other team. I realize that not every season ticket holder is as altruistic. There are people who make quite a bit of money off of their tickets, rarely go to any games and probably laugh all the way to the bank.  The problem is that those people won’t be punished.

The people who will be punished will be the poor saps that used the NFL’s Ticket Exchange.  If you’re not familiar with the service, Mike Shanahan will tell you all about it.

Over the last few years, the NFL and the teams have made huge efforts to get season ticket holders to use the Exchange to broker tickets. They’ll tell you it’s to ensure authenticity and combat scalping, but the reality is that the teams want to double-dip ticket revenue and take a cut for selling your tickets again. The irony here is that all the fans that thought they were doing right by using the Exchange, when now all they’ve done is give the teams ammunition to build a revocation case against them.

Right now my family is in the dark period of our season ticket stewardship.  With two kids under 4, it’s become increasingly difficult to go to games.  Between the packing, traveling, tailgating and finally seeing the game, seeing the Broncos is easily an 8-10 hour event. With the kids that gives us three options: cash in one of our coveted “free babysitting” cards, one of us leaves the spouse watching the kids all day while the other goes and parties (and feel really guilty about it, despite that we’re both happy to watch our own kids), or stay at home with the kids on one of the two family days we get each week. In addition, there are no more family events and obligations that prevent us from going to games. The one game we were planning on attending (the Patriots game), conflicted with Clara’s first dance recital.

However we know that before we know it the kids will have grown to a game-attending age (although stadium behavior now convinces me that it’s now 25, but that’s a post for another day), and our “dark period” will be followed up with a game-going renaissance where we’ll romantically pass our fandom onto our kids.  In the end, isn’t this the point of season ticket ownership? Rather than invest in a team for a single season, fans are taking stock in the family experience that spans multiple years, hopefully into generations?

The other aspect that’s not considered is the fact that the NFL jacks up playoff ticket prices as well. A playoff run (of 2 games, mind you) typically cost season ticket holders 1/4-1/3 of what they paid for the season, which is always due right around Christmas when money is already tight for folks. A lot of people resort to selling next year’s tickets to recover the costs for the previous year’s playoff glory.

I get that there are people who abuse their season tickets, but these tactics aren’t going to punish those guys. If the Broncos wanted to punish them, they would be conducting stings of people selling on Craigslist or even on the street corner outside the stadium.  You don’t even need to buy the tickets, just look at the seat numbers and flag the owners.  Instead the Broncos are going to go with the low-hanging fruit and punish people that likely mean well and used their sanctioned scalpin-errrr-ticket-reselling tool.

More proof that the sport you love doesn’t love you back.

Mile High Magic Is Back

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Having attending my first Broncos game in 2001, I never got to experience the Elway era in person. I’ve heard stories of the fabled “Mile High Magic” and for the better part of the last decade, I’ve faithfully gone to the home games in hopes to experience the magic first-hand. Don’t get me wrong – I’ve witnessed greatness at Mile High (the 2005 New England Patriots playoff game comes to mind) – where I’ve tasted the magic.

To me the Mile High Magic is that euphoric feeling at the stadium when you tell yourself “Sure we’re down, but we’ve got this. We’ve got …” I’ve seen some pretty incredible wins at the new Mile High, but typically they’ve come in the “Oh my God, I can’t believe they pulled it off.” fashion.

That all changed on Sunday night. Going into the 2nd half, down by 3: the magic was there. We got this.

It would be easy to say it was all because of Peyton Freaking Manning (or PFM), and he definitely played a large role in this. This is different than Tebow. A charismatic character, Tebow didn’t necessarily inspire confidence, but more along the lines of “How did we pull THAT off?!?”. Starting deep in our territory, PFM resonated “Be patient. We got this. Let’s make it happen.”

The minute I walked into Mile High on Sunday, things felt different. No longer were fans polarized over a QB (although I did hear a Tebow-lover bash Peyton early in the 1st quarter, who was then quickly silenced by a great “3rd & long” conversion). People were there to see the Broncos succeed, believing PFM – along with the rest of the talent on the roster – would bring us there. People were actually quiet on offense and cheered at the right time. People finally rallied around the team, saving the animosity for the arrogant and obnoxious Steeler fans. With the rightful return of the primary color, Mile High Stadium once again became a unifying sea of orange. That was the moment I felt the Mile High Magic return to our stadium.

I’m not saying that the Broncos will go undefeated and win the Super Bowl. This team definitely has a lot of room for improvement and will definitely see adversity throughout the fall. At the same time, this was the first time in a very long time when fans were unified under their love for this team, the players and our hopes for this coming year. It made these last 4+ years in the desert worth it. Our patience has finally been rewarded, with a stadium experience that is finally enjoyable again.

Go Broncos.

Pulling hard for Peyton

When rumor spread that the Colts were preparing to break up with Peyton Manning, I fell asleep with visions of #18 wearing a Broncos jersey.  Now a day after Peyton and Colts owner Jim Irsay gave tearful goodbyes, I’m openly daydreaming about having another one of the greatest QB’s to ever play the game wear Orange and Blue.

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I’ve been following the Internet hype machine all day. As the rumors of Denver making a hard run for Peyton materialized, it became easy to come up with reasons why he should become a Bronco.  Some of the many reasons that come to mind:

  • Denver has a great young offensive line that fosters a great running game, of which includes a Pro-Bowl Left Tackle that will protect Peyton’s blind-side and million dollar neck.
  • Denver has a defense that improved in spades last year, and if Peyton is anything like his vintage self, he’s proven that he’s able to elevate decent defenses into good defenses – imagine what he can do with a good defense?
  • Denver has young solid wide receivers with tremendous upside
  • Denver’s not in the same division as New England (which can’t be said for Miami), and won’t have to deal with “Manning vs Brady” twice a year
  • Denver’s not in the same division as the New York Giants (which can’t be said for Washington), and won’t have to deal with “Manning vs Manning” twice a year
  • Denver’s not in the same city as the New York Giants (which can’t be said for the Jets), see above.

The Tebow Factor:

I realize that it seems like the Broncos are all in on Tebow, but every single team should be asking themselves: “Is my team better off with Peyton Manning as my QB?” Of the 32 teams, only a half-dozen or so can legitimately say “yes” – Denver is not one of those teams.

I realize it may seem like a setback to send Tebow to the bench after the turn-around he had, but think about it for a second: You can’t argue that Tebow struggles with reading defenses – so imagine being able to learn how to read defenses from the guy who is arguably the best guy at reading defenses in NFL history?  Tebow has the work ethic, Peyton has the ethic + and is a fountain of knowledge that will nourish Tebow.

Does it suck short-term for Tebow? Of course it will, but in the interests of Tebow’s career – this is the best thing that could happen. Tebow gains the knowledge and tutelage under one of the greatest to ever play the game, and will emerge 2 years from now a smarter QB with the same skillset, with 2 extra years of tread on his tires.

If you’re a Broncos fan, you can’t deny that Broncos wouldn’t be better off with Peyton Manning at the helm, in pretty much every way. It’ll be interesting to see how the next few days will play out. There are some teams that legitimately scare me in the Manning race: Tennessee & Arizona in particular – and I think Baltimore is a dark horse in this race that no one is talking about.  Either way, this goes to prove that “waiting for NFL season to start” is almost as exciting as the NFL season itself.

This is how the NFL sees Broncos fans

I’ve written before why I hate Thursday Night Football, mainly because it’s a shameless attempt for the NFL to insert itself into another weeknight just to promote it’s mediocre Network by giving you sub-par game coverage.  The NFL Network, further demonstrating their incompetence, puts together a spot where they show off their coast-bias (NFL Network is based out of LA, where ironically there is no football) against Broncos fans in flyover country.

So apparently Broncos fans are all redneck hillbilly ranchers who can’t drive to save their life.  Thanks, NFL.

At least that commercial got one thing right – you’d have to go to a bar to watch the game, as chances are you don’t get NFL Network at home.