• Good customer service, or invading privacy?

    The strangest series of events happened this afternoon. I received an unsolicited call on my cell phone from someone in Comcast sales late in the afternoon, mentioning that they had received an email query regarding comparisons of services.  I told them I made no such email and was confused as to why I would get a call.  I’ve done some web comparisons but at no time did I fill out any kind of contact form for any of the cable/satellite providers.

    I did some investigating and hypothesized that I was called regarding my blog entry earlier in the day,  about my searching for TV/Internet options for the new house.

    Why I believe this:

    1. Like many self-indulgent bloggers, I keep stats of who accesses my Ramblings.  Looking at the logs, I found the following subsequent entries (all are from today, times are listed in Eastern):
      WebStats

      As you can see someone in Comcast New York found my entry by doing a Google Blog search for “Comcast”.  I can tell you that the host name did not have one of the customer c-your-ip-address entries, which leads me to believe this is from an office. 

    2. The same IP address visits the site again 50 minutes later, this time with no referring link (which means they clicked on a link from either an email, bookmark, IM or external source). 
    3. 45 minutes later someone from TCI visits that same entry with no referencing link – and for those who remember their Colorado cable history TCI was purchased by AT&T in 1999, which was then sold to Comcast in 2001.
    4. Subsequently I get a call 10 minutes later on my cell phone – which isn’t listed anywhere – from the Comcast Sales Rep
    5. My last name is listed on my blog, along with my abbreviated first name – Jeromey “Romey”
    6. While my cell phone is unlisted, it is the billing phone number for my Comcast account.

    There are other possibilities: One may be that I inadvertently provided my contact information in some kind of query form – which because I have no knowledge it means I have bigger problems.  The other option is that they got my name from the mortgage company – but Bethany’s name is on the mortgage app too, she has an account and she wasn’t called.

    I think it’s a plausible assertion that someone at Comcast read my blog, connected the dots with my account, looked up my number and called me.  Now the question posed: is this good customer service or is this inappropriate usage of my billing information?

    On one hand it’s really good customer service.  Do a Google Blog search for “Comcast” and you’ll find that there are literally hundreds of blog posts each day.  For them to proactively patrol the blogs for questioning or unhappy customers, then contact them to see if they can resolve their situation is a smart approach to put out a brushfire before it burns down the field.

    On the other hand, it’s downright creepy.  While I sometimes forget that the whole point of blogging is to share your thoughts with the Internet community, I still can’t help but be shocked when such a direct response is taken to something I wrote.  Aside from questioning their alleged throttling activities and calling their DVR “crappy” I didn’t make inflammatory comments in my blog, and yet it bothered someone enough to call me up and make a sales call.  I provided my contact information to Comcast to discuss billing and service issues, and while I don’t think they violated their privacy policy, one may question the appropriateness of looking up that information based on something I wrote and empower a salesperson to make an unsolicited sales call. 

    I’m not really sure where I stand, but I do have to be honest and say I was unnerved by the cold-call.  It’s not that I don’t want a response from people reading my blog, it’s just that one should use the same medium – the comments system – to respond. (Note to self: put email address back on template).  To reference the information I provided to a company for a different purpose probably isn’t appropriate.

    The Comcast rep is supposed to call me back, but I’m not really sure what they can say that will persuade me. Unless the promotional price won’t expire (which is unheard of), they finally port the Tivo interface to their DVR’s (something they announced 15 months ago) and stop forcing me to pay $5 just to get the NFL Network, I’m going to Satellite for my TV.

    Tags: , , ,

  • http://www.theophanyallover.blogspot.com Andie

    I’m going to go with creepy. Blog patrolling, as you say, is a good way to get a read on how Average Joe Customer feels about you and your product, but it oughtta stop there.

    Congrats, by the way, on the house, which I don’t think I ever told you.

  • http://www.comcast.com/customerservice ComcastCares

    I wanted to take a moment to clarify how and why Comcast contacted you. A member of our Executive Office staff in Philadelphia reviewed your blog entry, like we do many others. In this case, we knew we would be able to assist by reviewing promotions and other special pricing that we be available to you. In your particular case we were able to identify your name by a whois lookup for the domain name. We then contacted our staff in Colorado, asked that they assist and review your situation to make sure we meet your needs. I apologize that they did not clarify that it was not a sales call, but rather a request by our Executive Office to ensure you have an excellent experience with Comcast.

    We do review blog entries, because as you state it is an excellent source of feedback. We also reach out to assist when we can. We do value our Customers and we want them to have a good experience with us.

    Thank you for being a Comcast Customer!

    Frank Eliason
    Comcast Executive Offices
    We_Can_Help@cable.comcast.com

  • Lyle Cunningham

    Lighten up Andie – If you’re going to stand on a street corner and shout your opinions you have to expect that people may respond. I thought it was really cool that someone from the Comcast corporate office cared enough to reach out.

  • romeyinfc

    I do think it’s pretty cool for them to reach out and I do appreciate that Frank and the Executive Offices do care what people say about their company, I still wonder if there is a level of appropriateness. My sister is having major troubles with her laptop, and if she were to blog about those troubles then get contacted from someone in support I think that would be good customer service – as this is a support problem with the service. However in my case I comparee prices and wondered out loud about whether I should continue to keep Comcast as I’m moving into my new home. I can see how it’s a customer-retention issue, but I also see it as a sales issue as well.

    I do hope that people respond, but I also think there are appropriate ways to respond as well, and the relatively new medium of blogging it gives rise to define the correct avenue of the response.

  • Ryan

    First off — great investigative analysis! It’s definitely interesting to see the progression of the Comcast response. I’d like to say that this is great customer service, however you’re dead-on about the medium of thier response. An email, or blog comment would have been much more appropriate. So, I guess not only “Comcast Cares” also apparently Comcast Scares. –ok bad pun, sorry.

  • http://www.and-stuff.org/ AJ

    Reviewing blogs makes a great deal of sense to me from their perspective. Retention and sales might be two different departments, but they’re largely the same thing for the company itself. To that end, if I were going to try to keep a current customer or gain a new one, seeing how they communicate and learning their particular preferences by reading a blog is a fantastic way to gain critical information. It’s an intriguing amount of effort given to that kind of an approach given the likely limited results. I’d be intrigued to know how they determine which people to follow up on and which to leave alone.

    Anyway, all else aside, I’m impressed they took the time to post in the comments.

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